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As a general rule, I think comparing your work to other artists can be a pretty unhealthy practice, especially if you have a competitive mentality. But when it comes to duplicating marketing activities and online strategies, learning from them and their tests mean that you aren’t always starting from scratch. Carla Malrowe is a singer, composer, keyboardist, writer, and music industry marketer from Johannesburg, South Africa. She is the co-founding vocalist, keyboardist and contributing songwriter for industrial goth-rock band Me’ek. As copywriter and content marketer, she develops marketing strategies for various music events companies to the purpose of  growing the

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