Pabst blue ribbon easy

That’s pleasurable to use because of something cognitive scientists call the “fluency heuristic,” a psychological shortcut our brains use that’s associated with pleasure. In other words, the human brain likes things it can process faster. And with good reason! With so much going on every second, your brain has to focus on the things it can process quickly just to keep up. Music Television, or MTV, came out with a bang (a rocket ship taking off and the words, “This is rock and roll”). Never before was there a 24-hour music channel, and the music that has shaped us may not have

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